By: Malcolm Gladwell
Blasphemous, I know.
Only 2.5 stars? 50% as good as is possible?
Malcolm Gladwell is probably the most famous social scientist out there. I mean, can you name another? I can’t. His books Blink, Outliers, What the Dog Saw. These are all wildly famous bestsellers with iconic white covers.
And The Tipping Point is what… well, tipped the point for Malcolm Gladwell. It’s what got him started.
I knew I had read a Gladwell book before, but I was hoping it wasn’t this one. I was wrong. It was this one. Let me just say, reading The Tipping Point for the second time isn’t that fun.
This book is written, in theory, to teach people how to tip the point on their own products or ideas. How to make something, in a sense, go viral, but stick.
But that’s part of the problem. Did ya catch the copyright date?
This book is practically pre-internet. Pre-social media for sure.
And I hate to say it, but that makes it almost entirely irrelevant. Sure, there are some tenets of humanity that have stayed with us. But largely, this book just made me roll my eyes.
It’s a bunch of anecdotal chapters retroactively making the case for how trends happened.
And that’s great. But not very useful.
So, read it if you’re interested. There are some fun stories, some peeks behind the scenes of society.
But don’t expect to come away with a new world view, unless you’ve never heard of marketing before.
And then it might rock your world.
Big Gladwell fan? You’re in luck. Here are some suggestions:
(for more by Gladwell)
Blink by Malcolm Gladwell
Outliers by Malcolm Gladwell
What the Dog Saw by Malcolm Gladwell
David and Goliath by Malcolm Gladwell
(for more social psychology/economy books)
Fugitive Denim by Rachel Louise Snyder
The Psychopath Test by Jon Ronson
Freakonomics by Steven Levitt and Stephen Dubner
(for pseudo-self help books – take these with a grain of salt)
How to Win Friends & Influence People by Dale Carnegie
The 7 Habits of Highly Effective People by Stephen R. Covey
Outer Banks by Anne Rivers Siddons
What Color Is Your Parachute? 2017 by Richard N. Bolles